PLR Worldwide Sales Ltd t/a Playrix said that the content seen in the ads was included in their games and that the content represented part of the gameplay itself. Seven complainants, who believed the ads’ content was not representative of the Homescapes or Gardenscapes games, challenged whether the ads were misleading. At the start of the video, on-screen text at the bottom stated “Not all images represent actual gameplay”.Īt the end of the video, on-screen text was displayed which stated “Gardenscapes” and “ONLY 5% CAN SOLVE THIS”. Throughout the video, on-screen text stated “HOW TO LOOT?”. In the second scenario, the man was shown separated by pins from a dog, lava and money. Above the man, two pins held money and lava in place. The first scenario showed a man floating at the base of a tower filling with water. The ad included a video which showed two cartoon scenarios.
The ad included a video which showed three cartoon characters of a man, a woman and a burglar. One paid-for post for Homescapes, seen on 31 March 2020, included the caption “Think you can do better?”. Social media users regularly come across adverts which ask them to solve a puzzle - encouraging them to download the app and play the game.īut a number of people complained to the ASA that the ads do not represent the game you actually get. Paid-for Facebook posts advertising games with puzzles - but which did not represent the vast majority of actual gameplay - have been banned by the Advertising Standards Authority (ASA).
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